Client: Wizard Eco
Location: Rural Monmouthshire, Wales
Client Background:
At Wizard Eco, their work goes beyond installations; it’s driven by a deep passion for making a real difference in people’s lives. As accredited ECO4 installers, they are committed to helping households across Wales and the UK access life-changing government grants designed to combat fuel poverty.
Project Brief:
Focus Shift Films was commissioned to create a story-driven customer case study video that showcased how not only Wizard Eco’s service and their high quality work and customer support, but also their unique approach to supporting customers as they apply for available grants to cover the cost of the work. Wizard Eco wanted to tell the story of David and Wendy, and how they were successful in finding funding to make their country bungalow energy efficient.
Creative Approach:
Shoot Set Up:
- On a beautiful sunny summer’s day we were very excited to send up the drone and capture aerial footage of the house, the solar panels on the roof and the surrounding greenery. Our fully insured and licensed DJI Mini Pro 4 moved around the trees and the house to capture dynamic aerial shots of the location for use across the video.
- The rest of the content was captured on our Sony FX30 and 24-70mm lens in 4k, providing crisp and cinematic images to tell the story of these customers and their journey with Wizard Eco. We shot the interviews in the sunshine on the terrace, and captured content from around the interior and exterior of the house to ensure we had enough B roll to cover the film.
Strategic Impact:
- This video is being used by Wizard Eco to showcase the services, products and support of the company as they position themselves as the go-to green energy technology company in Wales, and expanding further afield. Using a story-driven approach to content creation means that we position real people with authentic stories at the centre of the content. Audiences engage with those characters and if the stories resonate with them it will activate them into exploring what Wizard Eco can offer them, leading to more business enquiries.
- By creating a film without any representation from Wizard Eco within the story, we shift the narrative from Wizard Eco talking about themselves to customers telling their own stories and their journey with Wizard Eco. This becomes a powerful tool in terms of showcasing the value of the company in how they service their customers – as it comes directly from the customers themselves.
Distribution:
- The content has been used across Wizard Eco’s social media channels, including the below post on LinkedIn:
Testimonial:
“Working with Dan at Focus Shift Filmswas an absolute pleasure from start to finish. He is incredibly professional and an undeniable expert in his field, consistently going above and beyond on every project. The final editing of his videos is simply outstanding, polished, engaging, and exactly what we envisioned. I will definitely be recommending Dan and Focus Shift Films to everyone, and I look forward to using his services again in the future!” Harri Lewis-Davies, Wizard Eco
