Client: Sport Wales
Services: Social Media Content, Case Study
Client Background
Sport Wales are the national organisation responsible for developing and promoting sport and physical activity in Wales. Working alongside partners such as governing bodies of sport and local authorities, they aim to encourage sporting ambitions in the young and promote championship standards nationally. They are the main adviser on sporting matters to the Welsh Government and are responsible for distributing National Lottery funds to both elite and grassroots sport in Wales.
Sport Wales say: We want Wales to be a more active, healthier nation. We are the national organisation responsible for developing and promoting sport and physical activity in Wales.
Project Brief:
Sport Wales wanted to highlight the amazing work being done by Adam and Cameron at Tredegar Community Kit Room, to showcase the value that has provided to the local community and to use the story as a catalyst for other similar projects across Wales.
Creative Approach:
- We worked with Sport Wales and Tredegar Community Kit Room to develop the idea and the interviews for the project. Adam and Cameron very kindly provided access to the locations and people, and together we planned where and when we would shoot.
- The interviews were all captured in an afternoon around Blaenau Gwent, shooting people in surroundings familiar to them – the leisure centres and a school. We worked with minimal lighting to capture the interviews in smaller spaces whilst everyday activity continued around us – meaning minimal disruption.
- Working within Sport Wales’ strict guidelines we delivered the edits in 2 formats – 16 x 9 and 9 x 16, and with subtitles.
- This project was required to be turned around quickly – with only 2-3 weeks leading up to Christmas. We worked quickly and efficiently with Sport Wales to fast track the process and deliver with time to spare.
Final Product:
