Client: Severn Screen, All 3 Media
Project Type: Electronic Press Kit (EPK)
Series Title: Hidden (Welsh: Craith)
Genre: Crime Drama
Production Company: Focus Shift Films (FSF)
Location: North and South Wales
Duration: 20-minute mini-documentary
Series Background:
“Hidden” is a critically acclaimed Welsh television drama, known for its intense narrative and scenic depiction of North Wales. Created by Mark Andrew and Ed Talfan for Severn Screen, the series has been celebrated for its dark, Scandi-noir style. Broadcast in both Welsh (as “Craith”) on S4C and a bilingual version on BBC One Wales and BBC Four, “Hidden” has successfully run for three series.
Project Brief:
For the production of Series 3, FSF was tasked with creating an Electronic Press Kit (EPK) to assist Severn Screen and All 3 Media in marketing the series internationally. The EPK was designed to encapsulate the essence of the series, featuring behind-the-scenes content, interviews with key cast members, and insights into the production process without revealing critical plot details.
Creative Approach:
- On-Location Filming:
- Captured extensive behind-the-scenes footage in various locations across North and South Wales.
- Filmed interviews with principal cast members, including Sian Reese-Williams.
- Mini-Documentary Production:
- Developed a 20-minute story-driven mini-documentary.
- Covered various aspects of the series production, including shooting locations, set builds, and music composition.
- Narrative Focus:
- Emphasized the thematic elements and visual style that align with the series’ brooding atmosphere.
- Highlighted the craftsmanship and collaborative efforts of the cast and crew.
Outcome:
The EPK produced by FSF was highly praised by Severn Screen and All 3 Media, with producer Hannah Thomas lauding it as the best EPK content they had ever received. The comprehensive and engaging mini-documentary effectively showcased the unique attributes of “Hidden Series 3,” enhancing its appeal in international markets.
Strategic Impact:
- Enhanced Marketability:
- Provided Severn Screen and All 3 Media with a powerful marketing tool to promote “Hidden Series 3” globally.
- Helped potential buyers and audiences understand the depth and quality of the production.
- Brand Enhancement:
- Reinforced the artistic and production values associated with “Hidden.”
- Elevated the profile of the series among international broadcasters and distributors.
Future Plans:
Building on the success of the EPK for “Hidden Series 3,” FSF aims to continue collaborating with television production companies to create high-quality promotional content that enhances viewer engagement and market reach.