Flixton FC – 2026/27 New Signings Announcement Series

Client: Flixton FC
Content: Promo Video, Corporate, Unscripted, Brand Content

Client Background

Flixton FC is a community-driven football club committed to developing local talent, engaging supporters and building a strong connection with its fans both on and off the pitch. Alongside its ambitions on the field, the club continues to invest in high-quality digital content that strengthens its identity, celebrates its players and keeps supporters engaged throughout the football season. We partner with Squad Goals to deliver content, commercial strategy and community engagement support to Flixton FC.

Project Brief:

Focus Shift Films was commissioned to produce a series of social media announcement videos introducing Flixton FC’s new signings ahead of the 2026/27 season. The objective was to generate excitement around the club’s latest additions while giving supporters an opportunity to get to know each player beyond their footballing ability. The campaign was designed to build anticipation before the new season, increase engagement across social media and reinforce the club’s ambition through professional, eye-catching content.

Creative Approach:

To effectively communicate the scale and professionalism of the installation, we focused on capturing the entire journey of the project through a combination of cinematic visuals, detailed installation footage and real-world operational shots. Our team documented the installation process from multiple perspectives, highlighting the workmanship involved while clearly demonstrating how the solar panels and battery storage systems were integrated into the property. This approach allowed viewers to gain a genuine understanding of the technology and the practical benefits it delivers.

Alongside the visual coverage of the installation, we conducted interviews with key members of the installation team to provide authentic insight into the project. By allowing the engineers and installers to explain the system’s features, reliability and ease of use in their own words, the content delivered a credible and informative narrative. The final video combined technical expertise with engaging storytelling, creating a valuable marketing asset that helps GoodWe and its partners demonstrate their commitment to delivering high-quality renewable energy solutions across Ireland.