Cardiff City FC – Family Stand Matchday Experience Campaign

Client: Cardiff City FC
Content: Promo Video, Corporate, Unscripted

Client Background

Cardiff City FC is one of Wales’ most recognised football clubs, with a passionate fanbase and a strong commitment to creating memorable matchday experiences for supporters of all ages. Through its family-focused initiatives, the club aims to make live football accessible, engaging and enjoyable for young fans and their families, helping to inspire the next generation of supporters.

Project Brief:

Focus Shift Films was commissioned by Cardiff City FC to create a social-first matchday experience video designed to promote family stand ticket sales during the closing stages of the 2025/26 football season. The campaign followed two young supporters as they enjoyed a full day out at Cardiff City Stadium, showcasing every stage of the matchday journey. The objective was to demonstrate the value, excitement and family-friendly atmosphere available to supporters attending matches, while encouraging more families to experience live football together.

Creative Approach:

To create an authentic and engaging perspective, we adopted a vlog-style storytelling approach that followed the two young fans throughout their day. From travelling to Cardiff by train and arriving at the stadium, to exploring the family stand, enjoying food and entertainment, playing FIFA and taking part in pre-match activities, the content was designed to place viewers directly within the experience. By focusing on genuine moments of excitement and enjoyment, the film highlighted everything that makes a family day out at Cardiff City FC special.

To match the fast-paced nature of the campaign, the content was filmed entirely in a vertical format using a DJI Osmo Pocket 3. This lightweight setup allowed us to move quickly around the stadium environment, capture spontaneous moments and create dynamic camera movement that felt native to modern social media platforms. Through energetic editing, engaging transitions and a first-person style narrative, the final video delivered an authentic representation of the matchday experience while providing Cardiff City FC with a powerful promotional asset for family stand ticket sales.