Client: Leadership Unlocked
Location: Rodney Parade, Newport, Wales
Client Background:
Step into a morning of purpose, inspiration, and practical leadership insight at Leadership Unlocked, a high-impact charity conference designed to empower HR, OD, L&D professionals and leaders at every level. Hosted in the stunning Bisley Suite at Rodney Parade, this energising half-day event blends big ideas with real-world tools, powerful conversations, and meaningful connections. As part of our 10 Years of Choosing to Grow campaign, this conference is more than just a learning opportunity, it’s a chance to give back, grow forward, and unlock your leadership potential while supporting an incredible cause. This event is managed by Choose To Grow and Inspired Business Media.
Project Brief:
Focus Shift Films was commissioned to capture the event from start to finish, and to create longer form videos covering the Masterclasses and panel discussion, a promo video and short form social first content.
Creative Approach:
Shoot Set Up:
- Capturing a networking event, panel discussions and masterclasses across one morning requires plenty of energy and a plan! In order to ensure that everything was captured, we needed to ensure that we knew what was happening, when and with who so that we could ensure that every speaker was mic’d and every session was covered, as well as capturing interviews and b roll.
- With our trusty Sony FX30 we were able to capture 4k footage of the panel discussion, which could be punched into in the edit to create a 2 camera set up feel, and plenty of long lens, shallow depth of field shots of a room full of people networking.
Strategic Impact:
- This suite of content is being used across social media in order to showcase the value of the first event and to promote the second up coming event. Through providing short form content where people unaware of the event could have their interest peaked without sacrificing too much time, and then longer form content for those interested and hoping to learn from the event, find value and have a deeper dive into the subject matters discussed – they will encourage people to attend the second event.
Distribution:
- The content has been used across various online channels and the promo video can be seen below:
TESTIMONIAL:
“Dan was incredible at capturing the true energy and essence of Leadership Unlocked. His ability to film the buzz of the morning without disrupting the flow was spot on, and the quality of the edits (turned around so quickly!) was epic. It meant we could keep the momentum going and engage our wider audience across socials, even after the event.”
– Emma Chandler BSc/PgDip/CIPD, Founder of Choose to Grow
