Client: Bambuser
Location: Currys HQ, London
Client Background:
Since 2007, Bambuser have been pushing the boundaries of technology to become the leading force in virtual commerce. Over 15 years later, they’re not just pioneers in video commerce technology but also leaders in transforming the commerce landscape. In 2019, they revolutionised live streaming by making it shoppable, creating a new era of virtual retail. Their platform has powered thousands of events worldwide—from retail showcases and real-time news to drone shots, product launches, immersive virtual-reality shows, and shoppable catwalks. They continue to innovate, offering top-tier solutions to their global customers. Bambuser is headquartered in Stockholm, Sweden, and publicly traded on the Nasdaq First North Growth Market (BUSER).
Project Brief:
Focus Shift Films was commissioned to capture a one to one interview between the Bambuser CMO, Qabil Shah, and Simon Swanborough, the Principal Product Manager at Currys. The interview explored the relationship between Currys and Bambuser, and how Bambuser’s technology has been used to help Curry ensure they are working at the cutting edge of technology to maximise opportunities in an ever evolving world of commerce.
Creative Approach:
Shoot Set Up:
- In order to capture the interview in the most agile and practical manner we used our DJI Osmo Pocket 3 camera, shooting in 4k, and our Rode radio mics. This kit was not only small and easy to set up, but also ensured that we adhered to the building’s policies on equipment.
- By framing the interview with both subjects nearer the middle of the frame sat forwarded, but angled towards each other we ensured that we captured a wide shot that could we could then punch into, in order create the feeling of a 3 camera set up and without warping that occurs around the edge of frame on such a wide lens.
Strategic Impact:
- Successfully told the story of the two businesses working together
- Put personalities at the forefront of the content, rather than faceless corporations
- Content created that could instigate conversations and peak the interest of potential new customers
Distribution:
- The content was used as part of Bambuser’s video podcast, The Forecast.
Watch The Forecast now – and see the interview from around 44 mins in:
