Client: Justine Jones
Location: Wales
Content: Podcast & Social First Content
Watch an episode here.
Client Background:
Starting Over is the new podcast from BBC and QVC personality Justine Jones. Justine talks with celebrities, experts and everyday people about key moments in their lives which saw them needing to start over. Whether that’s in their relationship, career, or their skin care regime – Justine talks to them about their change of direction and fresh start, discussing their hopes and fears of a fresh start and how they overcome everything to build a better life for themselves.
Project Brief:
Starting Over with Justine Jones is all about major moments in a person’s life that required them to start again, whether that be in a relationship, a career or even a new skin care regime. Many people reach a point in their lives where they have to start all over again, and this podcast is all about how to find the strength to do so. Series 1 of Starting Over is sponsored by Lost Sheep Coffee, who have a range of iced coffees, coffee pods and beans to give you that pick me up needed to tackle every day. www.lostsheepcoffee.com. Justine needed a production partner to help bring the project to life, to capture and produce the episodes and then create the promotional content, whilst Justine manages booking guests and running the social media channels.
Creative Approach:
Podcasts can be as simple or as complicated as you’d like to make them! Justine is a super busy person and many of her guests are equally as busy, as well as being spread across the UK. We devised a plan to capture good quality content without increasing costs or time pressure. We did this by:
- Splitting filming into two sections: 1. In person recording with local guests in a purpose built podcast studio. 2. Recording episodes with busy are distant guests using video calls.
- We developed a brand pack with Justine to reflect her brand and personality, and to add a little extra production value to the episodes – ensuring that we had the same look and style for live and online recordings.
- The podcast was recorded in a structured conversational manner in order to minimise the need for editing within the podcast – ensuring that it also felt authentic and flowed naturally.
- We set up the podcast on YouTube and Spotify – where it could be pushed out to Amazon, Apple and Google.
- We then edited a set of portrait format short form videos with subtitles for promoting the podcast on social media.
- The podcast also includes a clear, but intrusive advert for the sponsor at the start of each episode, and a call to action at the end of each episode.
Strategic Impact:
- The podcast has received great reviews, plenty of coverage and already has a host of guests lined up for a second series.
