Eve’s Trust Charity Football Match – Event Documentary & Promotional Film

Client: Eve’s Trust
Content: Promo Video, Corporate, Unscripted

Eve’s Trust is a UK charity dedicated to supporting people and families affected by cancer while raising awareness and funding through community events, fundraising initiatives and partnerships. Its annual charity football match has become a flagship event, bringing together former professional footballers, supporters and local communities to raise vital funds while celebrating the power of football to make a positive difference.

Project Brief:

Focus Shift Films was commissioned to produce a promotional documentary covering Eve’s Trust’s annual charity football match, which in 2026 featured Doncaster Rovers Legends taking on Manchester United Legends in Doncaster. The objective was to create a film that not only captured the excitement and atmosphere of the matchday itself but also told the wider story of the charity, its mission and the impact its work has within the community. The finished film would help Eve’s Trust promote its work throughout the year, engage new supporters and sponsors, and build momentum ahead of future fundraising events.

Creative Approach:

• With full behind-the-scenes access throughout the event, our team documented every stage of the day, from player arrivals and supporter interactions through to the match itself and the fundraising activities taking place around the stadium. Working with several former Manchester United players and other football legends, we captured authentic moments that highlighted the excitement of the occasion while showcasing the unique access and experiences the charity provides through its flagship event. Cinematic match footage, crowd reactions and behind-the-scenes storytelling combined to create an immersive film that reflected both the scale and emotion of the day.

• Alongside the action on the pitch, we placed the charity’s story at the heart of the production. Through carefully planned interviews and emotional storytelling, the film explains why Eve’s Trust exists, the difference its fundraising makes and how the annual legends match helps support its ongoing work. By balancing high-profile sporting moments with authentic human stories, the final film became much more than an event highlights video. It is now a year-round marketing asset that helps Eve’s Trust raise awareness, attract new supporters, engage potential sponsors and inspire even greater participation in future charity events.

Final Product