Client: Mimosa Rwm
Services: Promo Video, Commercial, Strategy
Client Background
Founded by Alun Wyn Jones, a modern-day Welsh icon, Mimosa Rwm Espiritu is more than just a drink—it’s a tribute to history, a celebration of heritage, and a testament to the connections that bind us across time. Just as the Mimosa ship carried its passengers to a new life, Mimosa Rwm Espiritu carries the rich flavours of the Caribbean and the warmth of Welsh tradition into every glass. The significant number 158, reflects the years between the voyage (1865) and the launch of Mimosa Rwm (2023) it also is coincidentally the number of test caps Alun Wyn Jones ended his international career on. This resonates with the attention to detail and the precise blending of flavours in every batch of this exceptional rum liqueur.
THE MIMOSA: In 1865, a ship named Mimosa set sail from Liverpool, carrying the dreams of brave Welsh settlers bound for the remote and rugged lands of Patagonia, Argentina. These pioneers, driven by a desire to preserve their culture and language, embarked on a journey that would forever link Wales with the distant shores of Argentina. Mimosa, the ship that bore them across the Atlantic, became a symbol of courage, resilience, and the indomitable Welsh spirit. www.mimosarw.co.uk
Project Brief:
Alun Wyn wanted to create a promo video of himself climbing South Wales’ iconic Pen y Fan mountain, and making an espresso rwmtini at the top. By bringing Welsh icons together – the man and the mountain – the promo would position Mimosa Rwm as another Welsh icon.
Creative Approach:
- We were hoping on a sunny autumnal day – but diaries and weather meant it was a slightly grey day. Nonetheless we climbed!
- The idea was to keep it simple – just a handful of shots of AWJ climbing the mountain with his cocktail kit bag and then make a drink on top. We captured a handful of shots on the Sony FX30 across the descent, as well as capturing several drone shots with the sun low in the sky.
- At the top we continued with a few drone shots moving around AWJ as he sat on a ledge that looked like it was hanging out over the valley below. And we captured the cocktail making several times on the FX30 to ensure we had the coverage.
- The video was edited together using Alun Wyn’s choice of music. And, we followed the tone and energy of the music to shape the edit.
Final Product:
