FSF produced this feature length documentary about the plight of the Welsh male voice choirs in the 21st Century. The film follows Blaenavon Male Voice Choir as they look to adapt to the digital age and embrace social media in order to rejuvenate their choir and recruitment new, younger choristers.
The project budget was raised through crowd funding and a strong social media campaign that allowed Blaeanavon MVC to build a Facebook page with over 1,100 like from nothing. The project was built around building an online community and sharing content with other choirs and Welsh personalities in order to leverage audience and build support. Through this method of working we were able to engage not only choirs across the UK, but Welsh male voice choirs and Welsh communities around the world.
The project not only featured in local newspapers across Wales and the South-West, but the Wales Online article was shared over 1,100 times and it featured on BBC Radio Wales’ Roy Noble show, ITV Wales News, Channel 4 News and BBC Breakfast. The film was premiered at Cineworld, Cardiff to over 380 people and has screened in cinemas around Wales as well as being accepted into The Carmarthen Bay Film Festival and will be screened at the Welsh International Documentary Festival.
‘Save Our Male Voice Choirs’ is now available on DVD.